Brand Refresh
In 2024 & 2025, I helped refresh Duluth Trading Company’s brand—highlighting its story and visual identity with bold, updated elements.
Grow wild
Grow Wild celebrated real women and seasonal print drops through vibrant, storytelling-driven design across digital and print channels.
GROW WILD CAMPAIGN
Grow Wild celebrated real women and seasonal print drops through vibrant, storytelling-driven design across digital and print channels.
Backyard science
Backyard Science spotlighted Duluth’s tech-driven gear with a playful, product-first approach led by our in-house “Tech Guy,” Gus.
BACKYARD SCIENCE CAMPAIGN
Backyard Science spotlighted Duluth’s tech-driven gear with a playful, product-first approach led by our in-house “Tech Guy,” Gus.
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THE 3RD UNDERWEAR
TRADE-UP EVENTThree events, countless laughs, and one bold offer: trade in your old underwear for a brand-new pair. Duluth Trading’s Underwear Trade-Up was a multi-channel campaign I helped bring to life—from concept to Nasdaq.
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UNDERWEAR TRADE-UP CAMPAIGN
Three events, countless laughs, and one bold offer: trade in your old underwear for a brand-new pair. Duluth Trading’s Underwear Trade-Up was a multi-channel campaign I helped bring to life—from concept to Nasdaq.
HOLIDAY 2024
The 2024 Holiday Campaign brought behind-the-scenes charm to Duluth’s one-stop gifting experience through bold, festive storytelling across social media—highlighting the warmth, humor, and hustle of the holiday season.
HOLIDAY 2024 CAMPAIGN
The 2024 Holiday Campaign brought behind-the-scenes charm to Duluth’s one-stop gifting experience through bold, festive storytelling across social media—highlighting the warmth, humor, and hustle of the holiday season.
PRINT
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
print
Duluth Trading has a strong legacy in print—especially their iconic catalogs. I’ve had the chance to work across it all: catalogs, postcards, product patterns, hang tags, and more.
PRINT
Duluth Trading has a strong legacy in print—especially their iconic catalogs. I’ve had the chance to work across it all: catalogs, postcards, product patterns, hang tags, and more.
BRAND REFRESH
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brand refresh
Engwall Flowers, a cherished floral shop in Duluth, MN, got a fresh new look under new ownership. I led a thoughtful rebrand that modernized the identity while honoring its deep community roots.
brand refresh
Engwall Flowers, a cherished floral shop in Duluth, MN, got a fresh new look under new ownership. I led a thoughtful rebrand that modernized the identity while honoring its deep community roots.
PRINT EDITORIAL
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
print
As a lead graphic designer for Trend Magazine at Iowa State University, I helped shape the visual identity of a student-run fashion publication—bringing editorial stories and styling concepts to life through bold, cohesive design.
print editorial
As a lead graphic designer for Trend Magazine at Iowa State University, I helped shape the visual identity of a student-run fashion publication—bringing editorial stories and styling concepts to life through bold, cohesive design.
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ENVIROMENTAL
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enviromental
Woven Dreams is a collaborative design project that reimagines the area around Sporting Kansas City’s stadium—uniting architecture, interior, and graphic design around the shared energy of the fan experience.
enviromental
Woven Dreams is a collaborative design project that reimagines the area around Sporting Kansas City’s stadium—uniting architecture, interior, and graphic design around the shared energy of the fan experience.
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Location Two
info@mysite.com
123-456-7890
500 Terry Francois Street, San Francisco, CA 94158
© 2035 by Business Name.
Made with Wix Studio™
Brand Refresh
In 2024 & 2025, I helped refresh Duluth Trading Company’s brand—highlighting its story and visual identity with bold, updated elements.
Grow wild
Grow Wild celebrated real women and seasonal print drops through vibrant, storytelling-driven design across digital and print channels.
Backyard science
Backyard Science spotlighted Duluth’s tech-driven gear with a playful, product-first approach led by our in-house “Tech Guy,” Dale.
THE 3RD UNDERWEAR
TRADE-UP EVENTThree events, countless laughs, and one bold offer: trade in your old underwear for a brand-new pair. Duluth Trading’s Underwear Trade-Up was a multi-channel campaign I helped bring to life—from concept to Nasdaq.
2024 HOLIDAY CAMPAIGN
The 2024 Holiday Campaign brought behind-the-scenes charm to Duluth’s one-stop gifting experience through bold, festive storytelling across social media—highlighting the warmth, humor, and hustle of the holiday season.
PRINT
Duluth Trading has a strong legacy in print—especially their iconic catalogs. I’ve had the chance to work across it all: catalogs, postcards, product patterns, hang tags, and more.
brand refresh
Engwall Flowers, a cherished floral shop in Duluth, MN, got a fresh new look under new ownership. I led a thoughtful rebrand that modernized the identity while honoring its deep community roots.
PRINT EDITORIAL
As a lead graphic designer for Trend Magazine at Iowa State University, I helped shape the visual identity of a student-run fashion publication—bringing editorial stories and styling concepts to life through bold, cohesive design.
SKC ENVIROMENTAL
Woven Dreams is a collaborative design project that reimagines the area around Sporting Kansas City’s stadium—uniting architecture, interior, and graphic design around the shared energy of the fan experience.
